Alexandra Brown, author of a popular small business marketing blog wrote a great post recently about how to create copy that sells. Her suggestions work equally well for web copy, brochures, email or blog posts.
She suggests:
1. Be reader-centered, not writer-centered. 2. Focus on the benefits — not just the features. 3. Draw them in with a killer headline. 4. Use engaging subheads. 5. Be conversational. 6. Nix the jargon. 7. Keep it brief and digestible. 8. Use testimonials when possible. 9. Ask for the order! 10. Have your copy proofread!
To this list I would add the final copy check… How many times do you use the words, you, your, vs WE, US, OUR, and I.. Customer focused literature, should be 2 x 1 2nd person to 1st person. ( and our customers is still about you)
Write about what they need, if you get their attention, you will earn the right to talk about what you sell.
Alexandra Brown, author of a popular small business marketing blog wrote a great post recently about how to create copy that sells. Her suggestions work equally well for web copy, brochures, email or blog posts.
She suggests:
1. Be reader-centered, not writer-centered. 2. Focus on the benefits — not just the features. 3. Draw them in with a killer headline. 4. Use engaging subheads. 5. Be conversational. 6. Nix the jargon. 7. Keep it brief and digestible. 8. Use testimonials when possible. 9. Ask for the order! 10. Have your copy proofread!
To this list I would add the final copy check… How many times do you use the words, you, your, vs WE, US, OUR, and I.. Customer focused literature, should be 2 x 1 2nd person to 1st person. ( and our customers is still about you)
Write about what they need, if you get their attention, you will earn the right to talk about what you sell.
As president of Rainmakers, I see a lot of business owners making simple mistakes, missing opportunities by not paying attention to a few simple rules.
As president of Rainmakers, I see a lot of business owners making simple mistakes, missing opportunities by not paying attention to a few simple rules.
The One-on-One is an integral part of Rainmakers. The best business relationships begin in these one hour conversations. Here are a few tips to improve your next One-on-One, evn if you are not a member of Rainmakers, these strategies make sense!
This week Lorraine spoke with Alan Houser of the Creative Component about branding for the web and in general and how that should web design. In the lively 30 minute interview, she also answers questions from readers about brands in general, logos, web analytic and much more.
Here is a great article I found on Searchengineland.com. The author demonstrates how a one-man-band can be successful turning passion into a living.
Meet John W. Tuggle, a guitarist and instructor who put his knowledge into a “how to” book and built a web site to sell it. Initially unsuccessful, he harnessed the power of affordable video to help sell his product. Stay with it, the video gets better as it goes.
While the Magic Beans gave Jack his start, his own ingenuity lead to his ultimate success. The same is often true for small biz owners, there is rarely a “magic bean” Except in this video, Lorraine Shares one of her favorite “magic beans”
In this 2 minute video, Lorraine Ball, explains often the difference between success or failure in business often boils down to how well you use resources and with whom you surround yourself!
In this 2 minute video, Lorraine Ball, explains often the difference between success or failure in business often boils down to how well you use resources and with whom you surround yourself!
