Creative Partnerships for Small Business Developement

One of the fastest ways to establish your small marketing business is to establish a partnership with other small businesses, says Duct Tape Marketing blogger John Jantsch.

His ideas for like minded partnerships as well as outside the box partnerships can be found here.

For more information on this subject consider ordering a copy of Lorraine’s book : Confessions of a Networking Junkie

Deliver Relevant Content!

Jason Kintzler has written a terrific post for PR pros and amateurs alike.

He suggests when you put a pitch together, think like an editor. Write about ideas that are fresh and relevant?  Include details the editor will need to turn out a solid article, such as contact information for interviews, hi-res images and links to supporting material.

If you do your job correctly, your pitch not only isn’t spam, it’s content.  Read the rest of the article

Need help with your next press release?   Contact Roundpeg Today! 317-69-1396

The new small business marketing masterpiece: wallet mailers

As companies shift more and more of their marketing budget to the internet, direct mail while more expensive, will become more effective because people receive less.

You will however continue to need to find creative ways to get noticed, one suggestion my Intern Emily found – wallet mailers.  check out the article by Dave Russell

Read full article

Clients Want Shortcuts

In this day and age, we are all over stimulated and bombarded with information on every front.  Want more clients in this cluttered environment? Walt Goshert, small business marketing expert suggests creating building a step-by-step process into your marketing strategy that your clients will find you easy to work with and a refreshing change from the constant information overload.

Read more.

Keep Your Customers from Straying

How many times have you heard someone stay it is much more expensive to get a new customer then to hold on to the ones you have.  So what are you doing to keep your customers?

Lesley Spencer Pyle writing for Entrepreneur.com offers eight simple methods for building a relationship with your existing customers.  While there is nothing revolutionary on this list.  it is a good reminder of the things we should be doing every day.

1.  Touch base frequently

2. Pick up the phone.

3. Branch out.

4. Become a resource.

5. Write a note.

6. Tailor your approach.

7. Be prompt with inquiries.

8. Listen, listen, listen

Read more

Build Visibility with Well Planned Publicity

PR is a great supplement to your standard advertising and marketing activities.  Getting “ink” is always a plus and the Marketing Guy has 24 suggestions on how to do just that. Here is a partial list
:

1. Target, Target, Target
2. Grab Attention
3. Know the editors
4. Offer Yourself as an expert

Read his blog for the rest of the list

In addition to his points, I would reccomend that you also include on-line distribution of your stories.  While today’s newspaper lines Tweety’s birdcage tommorrow, the net remains forever.

Lead Generation Strategies for Small Business

How do you get Suspects (people that you ‘think’ may want your product or service) to become Prospects or maybe even customers?   Author Jeff Parohas believes there are three main mediums to begin this process  public relations, advertising and referral marketing.

READ THE BASICS

For a small business owner, I always reccomend spending more time and resources on PR and Referrals.  I think it will pay off in the long run!

Ten Tips to Improve the Impact of your Press Release

If you have gone to the trouble of writing a press release and want to maximize the on-line potential then think about how search engine optimization can help you. John Hicks has written a good article about the top ten things you can do to improve your press release. He suggests you begin with- 1. Choose and use your keywords.

Read all of John Hicks’ tips to maximizing the impact of your press release.

Do you need help writing your release? Call Roundpeg and we can help!

And if you have news to share, send it to info@roundpeg.biz and we will add it to IndyBiz!

Use PR to Boost Your SEO

Susan Young of Aim Fire Marketing shared some powerful tips on how to use PR to boost your SEO.  She says:

 With the vast amount of information published online, you too can gain valuable press, which can boost your website traffic, and eventually lead to more sales. It’s a natural next step after you’ve launched your website, performed SEO and tried other marketing methods such as pay-per-click advertising.

 More info:

Scientific Evidence that PowerPoint Slides Can Put You to Sleep

Check out this interesting article about the use of PowerPoint slides.  Bottom line, if you want to get a message across the best advice is to leave PowerPoint behind and rely on your oratory skills to get attention and be remembered.

  Read More…

Scientific Evidence that PowerPoint Slides Can Put You to Sleep

Check out this interesting article about the use of PowerPoint slides.  Bottom line, if you want to get a message across the best advice is to leave PowerPoint behind and rely on your oratory skills to get attention and be remembered.

  Read More…

PR – An Affordable, Effective Marketing Tool

Every day, your customers and potential customers are inundated with advertising messages. So, unless you have the advertising budget of Coca Cola, you need to find another way to reach your target audience. Public Relations is a good way to do that. But how do you get your name in print? Like any other marketing endeavor, start with a plan. Read More…

Low Carb Ways to Stand Out at Trade Shows

Here is a cool article about how to stand out at a trade show written by Rajan Sodhi.  He says companies preparing for a trade show find themselves asking the same question. How can they stand out and attract interest amongst the hundreds of exhibitors and competitors occupying the same real estate? The answer lies in four areas…Read More