Are you on LinkedIn?

As a confirmed networking junkie, I am always looking for my next fix. My new fix is LinkedIn.   An on-line social network, Linkedin is often described as FaceBook for professionals.  With an emphasis on career history, educational background and association membership, Linkedin has millions of members, with thousands more joining each day.

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Building Traffic to Your Business Web Site With Blogs

The rules of the web are changing.   Key words and meta tags are no longer enough to drive traffic to the website for your small business. .  The search engines are getting smarter and they are looking for real, relevant and timely content. 

 Constant updates to your website can be difficult, expensive, and impractical, but incorporating a blog as part of your site will accomplish the same thing. 

I found this article on a Brittish website with ten basic rules if you are going to build your own blogging stratgey.   http://www.the-escape.co.uk/reference/blogging-tips/

70/30 Traffic Rule

In an article posted by the Marketing Buzz  the author presents a fairly compelling argument for why blogs and articles should be a part of every small business maketing plan in today’s wired world.  Presenting the 70/30 rule which states  70% of visitors to a search engine select a free listing rather than a paid for listing.  The result?  Even if you run highly successful pay per click campaigns two thirds of people searching for your product/company/service will go elsewhere unless you also appear in the free listings.

And articles, blog posting and other on-line news sources are a great way to increase you visiblity in organic searches!  Do you need help devleoping or executing your on-line visiblity?  Roundpeg can help!