Mobile Phones: A Pocketful of Marketing

The future is calling. Pick up! There are 3.2 billion cellular connections worldwide, and with the iPhone’s launch last year, the concept of browsing the Web from a mobile phone has gone mainstream.

Marketers are abuzz about the trend. How exactly do I advertise from a mobile phone? The most common type of mobile ad is a display banner served on a Web page called up on a cell phone’s screen.

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Small Businesses Should be Recognized and Supported, So Should Women

I believe small business is the backbone of this country.  Without them, this country would flounder on all fronts; employment, goods and services, training, travel, you name it, small business owners are vital to it.  In the Indianapolis business community alone, there are more than 65,000 companies with sales under $1 million, hiring employees and contributing to the local econony.

Why then, are small business owners – particularly women small business owners (who make up the majority of small businesses in the U.S.) – treated poorly by banks, ignored by government, and given the cold shoulder by big business leaders – especially WOMEN in power positions in big business? Read article to find out.

A Shout Out to Small Businesses

Small business is not just business .. it’s a way of life.

As the economy does a shimmy I encourage you to support small. Did you know that small businesses that are leveraging the internet are doing their fair share to support economic grow? Read on to find out how its assisting growth.

5 Reasons to Leverage Google’s Custom Search

More and more each day you probably see Google’s custom search engine functionality appear on site’s across the Internet. The author of this article says he has already implemented the Google custom search engine on two of his own sites because it provides a simple way to enhance your users’ engagement level on your site.

He has me convinced, and I am giving it a try on  several web sites we are creating for clients. For more information take a closer look!

5 Reasons to Leverage Google’s Custom Search

More and more each day you probably see Google’s custom search engine functionality appear on site’s across the Internet. The author of this article says he has already implemented the Google custom search engine on two of his own sites because it provides a simple way to enhance your users’ engagement level on your site.

He has me convinced, and I am giving it a try on  several web sites we are creating for clients. For more information take a closer look!

Indy Superbowl is Marketing Success

As a community we are thrilled to have been chosen as the host city for the 2012 Superbowl.  The infusion of cash and national attention will have positive effects before, during and after the event.

As a marketer this has been fun to watch.  From the moment it was decided we would pursue this bid once again there has a been a groundswell of marketing activity throughout the community. From corporately produced video, to personal blog posts.  Indy made it known, we were the ONLY CHOICE for this event!

ROUNDPEG WELCOMES TWO UNDERGRADS FOR THE SUMMER

INDIANAPOLIS, Ind. May 9, 2008 – Roundpeg, an Indianapolis based small business marketing firm, announced the addition of two interns. Annalise Corman and Emily Felts joined the company May 5th as public relations and marketing interns respectively. Both will work part-time through the summer.

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Break the Habit

Do you sit in the same place everyday? Drive to and from work along the same route? Tackle problems in the same manner?

Habits are easy, and they help us get through the day. Do them too often, however, and you end up in a rut. Let the ruts get too deep and it is hard to find a new solution to a problem or challenge. Sometimes drastic measures are needed to break out of the rut.

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Marketing on One Foot

There is a story about an impatient young man who went to visit an old scholar. He demanded the old man tell him everything he needed to know about the bible standing on one foot. The old man smiled, stood on one foot and said, “Do unto others, as you would have them do unto you! All the rest is commentary” Read More…

Creativity is a Round Process

In a world of fast change and fierce competition, the ability to find new and innovative solutions is necessary for your survival. Thinking power and creativity are your primary competitive advantages. Unlocking new ideas and multiple possibilities begin with a “Round Process”. Read More…

Price Does Not Always Equal Value

What is the right price for your product or service? Most small business owners struggle with this question, because they confuse the cost of producing the product with the value it brings to the customer. When it comes to establishing a price for your goods or services, the value of your product has absolutely nothing to do with production cost. The value is based on how much you help clients save, increase, reduce or improve. If you can quantify these benefits, then you have a foundation for establishing an appropriate price for your goods or services. Read More…

Reduce Your Monday Morning Stress

Sunday night, you can feel the stress start to build as you think about the week ahead. . .

 

Countless emails, innumerable voice mail messages, the anticipation of unexpected colleague visits, and always, new requests and changing deadlines. These demands culminate in a growing anxiety, a feeling of being overworked and overwhelmed. Read More…

Alexa Rankings

We have been running a little experiment since the firs of the year to drive our Alexa ranking down.  So far we have dropped from 7.7 million to 2.9 million.  Our goal: under a million by June 1.

 Why?  An Alexa ranking is a comparative assessment of your website to all websites worldwide.  Google is # 1, Facebook #2.  .. 

So the lower the number, the more traffic, search rankings, cross references, etc.  

So this jump is significant.. now our goal is to keep it up.

The Long and Short of Headlines

Many people will never read more than the headline of your advertisement or the cover of your brochure. With that in mind, make sure your headlines connect with your customers, leave a lasting impression, and encourage them to read on. Read On…

Fuel Your Creative Engine

Every driver knows if you don’t put gas in your car it won’t go very far. The same is true for your creative engine. If you are looking for creative solutions, you need to start with a little fuel!

Follow this link for simple ways to recharge your creative batteries! Read More…