Small business marketing is a different animal than marketing for a large corporation. As a small business you don’t have a budget to reach the masses, so to compete you need to have a more personal relationship with your clients.
Web 2.0 tools such as Blogs, e-zines or newsletters allow clients and prospects to get to know you as the first step in building a trusting relationship.
Not sure how to get started? Which tools make the most sense for you? Check out my Seminar: Web 2.0 and Why Do I Care on October 30. It is being offered as part of Rainmaker University.
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