Email Marketing for Small Business – The Do’s and Don’ts

On a typical day some of I may receive over 200 spam email messages. Even emails with a compelling, well-crafted subject line are destined to become just another unread annoyance. Nevertheless, email marketing remains inexpensive, and, largely because of this, an effective way to reach and grow an audience over time — when managed properly. The Do’s and Don’ts

Do you need help building an effective email marketing campaign?  Roundpeg can help

Email Marketing for Small Business – The Do’s and Don’ts

On a typical day some of I may receive over 200 spam email messages. Even emails with a compelling, well-crafted subject line are destined to become just another unread annoyance. Nevertheless, email marketing remains inexpensive, and, largely because of this, an effective way to reach and grow an audience over time — when managed properly. The Do’s and Don’ts

Do you need help building an effective email marketing campaign?  Roundpeg can help

Top Tips to Marketing your Product Using Video

In the time it takes you to read this article, over 100 million internet users will have watched some kind of online video, that’s over 100 million page views and video views, mostly highly targeted, so you can imagine the traffic the video boom is driving. What can be complicated and leave us open to costly errors is the way we go about marketing our videos. Read article by Andrew Paxton for tips to make your video a hit!

Need more help, talk to Dave Anderson at Pinpoint AV

Forget Branding, Invest in Relations

The majority of business owners could be headed for disaster this year. Small business does best when it acts like small business. It does poorly when it blindly attempts to copy big business. The results of an Ipsos-Reid poll in March, 2008, should scare you. See results and full article.

Defining Your Goals

Good marketing plans begin with clearly defined goals.Just as you wouldn’t hire an employee, and agree to pay their salary, without having specific things you want that person to work on, don’t spend money on marketing without specific goals in mind.

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Need help defining your goals?   Consider a planning session with the team from Roundpeg!

Street Marketing

Street Marketing is built on the same foundation as traditional marketing; clear goals, concise description of a target customer, and a well thought out plan. Take time to hit the streets!

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Who are your Secretaries?

One of my favorite examples of marketing persistence is the story of the scientists at the 3M Company who found a use for an adhesive which didn’t stick. Good thing they had secretaries!

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Want to Double Your Sales?

Two years ago, my firm Roundpeg suffered from split business disorder and as the owner, so did I. Offering marketing services for small business owners we also offered team building and training services to Fortune 500 firms.

Neither segment was large enough to stand alone, so I spent my time split between both. When someone asked me what I did, I was never quite sure how to respond and often said too much.

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Winning Networking Strategies from the World of Tennis

In tennis if the ball remains on one side of the net too long, there is a greater chance it will dribble off to the side and the opponent will score the point. In networking conversations, the same is true. The longer you are talking the greater the risk your listener will become bored.

And just as the ball will roll off the court, so will your business opportunity. Don’t let it happen to you!

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Observe Your Environment

Scientists begin their process by observing the environment around them; Good marketers do the same thing, studying industry trends and market conditions to help them identify new opportunities. Read more to learn how a S.W.O.T. matrix can help you observe your environment.

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Headlines which get noticed!

There are few things that build credibility and leads faster than a feature article about your company’s newest offering. The implied third-party endorsement you get from a publication or TV show your target market trusts carries a lot of weight for your business and is well worth the work it takes to generate.

Take a look at this article by John Jantsch which we found on Entrepreneur.com on how to get good media attention for your business.

Read the article

Mediocre Beats Brilliant

Question: Under what circumstances will a mediocre strategy out perform a brilliant one? Answer: When the mediocre strategy is supported by a comprehensive tactical plan!

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Indy Superbowl is Marketing Success

As a community we are thrilled to have been chosen as the host city for the 2012 Superbowl.  The infusion of cash and national attention will have positive effects before, during and after the event.

As a marketer this has been fun to watch.  From the moment it was decided we would pursue this bid once again there has a been a groundswell of marketing activity throughout the community. From corporately produced video, to personal blog posts.  Indy made it known, we were the ONLY CHOICE for this event!

How to Write a Marketing Plan

Small business marketing is all about determining the needs of your target market and then providing solutions to meet those needs. In this article the author, Robert Moment outlines seven things to consider when starting your small business marketing plan.

Who – is your ideal client?

What – What products and services do your ideal clients want and need?

Where – Where is your ideal client?

When – How frequently does your target market need to hear your marketing message?

Why – Why are you in business?

How – How does your customer buy your product or service?

Marketing Mindset – Approaching the process with the customer’s needs in mind

FULL ARTICLE

Marketing Your Business Online – Easy Steps Anyone Can Take

Marketing is essential for every business, without it your company will go no where. Developing a marketing strategy is a fairly straight forward process that involves three basic steps.

• Creating a marketing strategy
• Implementing it
• Testing it and improving

These same steps apply to your on-line marketing. I found this article on Seeds of Growth which offers practical wals to apply these steps to your on-line activites.