Price Does Not Always Equal Value

What is the right price for your product or service? Most small business owners struggle with this question, because they confuse the cost of producing the product with the value it brings to the customer. When it comes to establishing a price for your goods or services, the value of your product has absolutely nothing to do with production cost. The value is based on how much you help clients save, increase, reduce or improve. If you can quantify these benefits, then you have a foundation for establishing an appropriate price for your goods or services. Read More…

Do you learn from your mistakes?

Running a business is often like jumping off a high dive! It gets easier every time.

The Human on the Other End by Scott Flood

Kudos to Scott Flood for a great columun this week in Indside Indiana Business.

It begins with a story, many marketing professoinals can relate to: “The business owner stared at me through steel-blue eyes, his lower lip quivering in something like suppressed rage or unbridled contempt. I had just committed a cardinal sin: I had suggested that he might be wrong”

It ends with an action item for every business owner: Go beyond stereotypes to understand what makes your customer tick. Their hopes, their dreams, and most important, their fears.  Look beyond facts about your products and talk about what they’ll do for your customers at an emotional level.

Words to live by!

SEO Tips

Tony Payne’s article on SEO Scoop offers practical tips for Search Engine Optimization Strategies for Small business Owners.

Who is on Your Front Row?

Do you have a network of people supporting you?  Lorraine Ball believes you should!

Reduce Your Monday Morning Stress

Sunday night, you can feel the stress start to build as you think about the week ahead. . .

 

Countless emails, innumerable voice mail messages, the anticipation of unexpected colleague visits, and always, new requests and changing deadlines. These demands culminate in a growing anxiety, a feeling of being overworked and overwhelmed. Read More…

Don’t Go on a Date Without a Shower

And what does this have to do with marketing?  Actually there are several parallels between dating and marketing..  For more, check out this post on BlogWhiz

Don’t Go on a Date Without a Shower

And what does this have to do with marketing?  Actually there are several parallels between dating and marketing..  For more, check out this post on BlogWhiz

Let’s Play Price is Right

Check out post on Marketing Prof’s .  I have become a fairly regular contributor.  This column is about pricing your product.

Let’s Play Price is Right

Check out post on Marketing Prof’s .  I have become a fairly regular contributor.  This column is about pricing your product.

Alexa Rankings

We have been running a little experiment since the firs of the year to drive our Alexa ranking down.  So far we have dropped from 7.7 million to 2.9 million.  Our goal: under a million by June 1.

 Why?  An Alexa ranking is a comparative assessment of your website to all websites worldwide.  Google is # 1, Facebook #2.  .. 

So the lower the number, the more traffic, search rankings, cross references, etc.  

So this jump is significant.. now our goal is to keep it up.

The Long and Short of Headlines

Many people will never read more than the headline of your advertisement or the cover of your brochure. With that in mind, make sure your headlines connect with your customers, leave a lasting impression, and encourage them to read on. Read On…

PR – An Affordable, Effective Marketing Tool

Every day, your customers and potential customers are inundated with advertising messages. So, unless you have the advertising budget of Coca Cola, you need to find another way to reach your target audience. Public Relations is a good way to do that. But how do you get your name in print? Like any other marketing endeavor, start with a plan. Read More…

Fuel Your Creative Engine

Every driver knows if you don’t put gas in your car it won’t go very far. The same is true for your creative engine. If you are looking for creative solutions, you need to start with a little fuel!

Follow this link for simple ways to recharge your creative batteries! Read More…

“What’s the Difference between a Marketing Coach and a Marketing Consultant

Here is an analogy that illustrates the difference between a coach and a consultant:  A business coach will help you understand how and why you bake a cake, help you to determine what’s holding you back from baking a really good cake, and stand side by side  as you bake the cake.        A business consultant will explain why one cake mix is better than another, explain the best cake baking practices, and if necessary, bake the cake for you. While there is a need for both, at Roundpeg, we offer business consulting services.  While we are willing to cheer you on, we will show you how to be successful as well.